Feb 23
2016

BREAKING: white middle-aged man writes novel

I love writing novels. It keeps me happy and sane. It’s an honour, mostly because of you. That is, when you read what I write. It’s magical.

But I understand that “man publishes book” is about as fascinating, in itself, as the number of spiders who come up our drains in the springtime. This puts me in a vexing spot, as an author and a marketer. Somehow I have to encourage you to spend the equivalent of a night at the movies on Son of France but I can’t hector you into doing it.

I have to make an emotional connection with you.

But how?

AN IMAGE FROM THE BOOK TRAILER FOR SON OF FRANCE – COMING SOON

 

For years I’ve struggled with this. One way authors get attention for their work is to solicit blurbs from more famous writers and celebrities. Those are the nice things other authors write on the back of your book. Once I stalked Richard Ford until he gave me a blurb. He should have had me arrested. My editor asked me to ask Jian Ghomeshi for a blurb, before the unpleasantness, because we were friendly, and he missed the deadline and wrote something about me being a good human. I’m pretty sure he didn’t read it.

For a while it was a good idea to make “book trailers.” I made a joke one, when I lived in France, for Toby: A Man. Then some friends and I made an absolutely insane book trailer for Come Barbarians¬†and put it up on snooty Vimeo. There have been billboards and advertisements on bus benches. I offered to bring hummus and French wine to every book club that invites me as a guest. I even Skyped into a few, and arranged for hummus and French wine to be delivered. Many took me up on it. Some were spectacularly weird. I ADORED IT.

But still.

Son of France will be published on March 8. I want to see if there are any other ways to sell these book things. Between now and March 8 I’ll try just about anything.

DO YOU SMART GOOD LOOKING READER PEOPLE HAVE ANY IDEAS?

Let me know at toddbabiak [at] shaw [dot] ca. I’ll DO and POST THE DOING of your finest schemes.